As Facebook announced recently that Facebook Groups were going to take a leading role on our homepage and in our newsfeeds, I thought I’d do a very brief guide to the differences between your business page and a group account. Business Page Your Facebook business Page represents your brand/business on the platform. It’s your shopfront […]
Although included in the top social networking sites in 2019, LinkedIn is possibly the most under-used and misunderstood of all the social media platforms. Most people know about it, a lot of people are registered users, but so many people only dip into this site when they are actively job-seeking – if this is you, […]
Do you know what you are doing on social media? Have you ever taken the time to properly look at the content you are putting out there? Do you know if what you are doing on your social media platforms is helping you to achieve your business goals? If you answered no to any […]
Why your business needs to be using social media (Spoiler: it’s not all about making direct sales) Having a presence on social media is pretty much a given for most businesses these days. There isn’t really any getting around that. Yet clients still often say to me that they don’t see the point in […]
Let me just start by saying that I wasn’t a particularly high-flying career girl back in the day. I had worked at the BBC in Scotland for almost 12 years, I started as a temp on the switchboard (y’know, while I decided what I was going to do for a ‘real’ job!) and ending up as a Facilities Manager, coordinating service lines and internal comms for major events at BBC HQ in Glasgow.